On an average day, 53% of emails are opened on a mobile device. This is elevated to 75% during the holiday season. You need to ensure your emails are mobile friendly, otherwise, your emails will be ignored and sent to junk. How do you optimise email marketing across all electronic devices? This is how.
Although personalised, automated content can generate 320% more revenue, a responsive, well-designed email can make all the difference. You need to employ an email marketing campaign including mobile friendly email templates, which can be opened and easily read on mobile phones, tablets and desktops.
Once the email has been created, never assume your email looks great on mobile phones or tablets; instead, check. By not checking, you run the risk of sending customers a poorly functioning email which will lessen your click-through rates and sales.
Ensuring your emails can be accessed and read on mobile devices means your customer base is more readily available. With more people living busier lifestyles, they rely on their mobile phones when checking business and personal emails. You will be widening your business’s reach while increasing your online visibility and brand’s awareness.
We live in a technology-based society. With people living busy lives, most online activity is conducted on mobile phones. Although you need to ensure your email is optimised for multiple devices, you also need to send relevant and targeted content.