While it’s not easy to market a financial technology business in terms of regulations, it can still be done with a bit of time and effort and your marketing options are practically endless. If you are currently looking for marketing advice when it comes to a fintech business, have a look at some of the following tips.
Take Advantage Of the Many Available Tradeshows
Fintech is gaining more popularity thanks to the hundreds of tradeshows available throughout the year. This gives you an instant opportunity to set up your own stand and mix with journalists to try and get your company out there. Having a press release ready to dish out at these events it’s the way forward. This has helped hundreds of fintech companies off the ground in recent years, and that means yours can follow suit.
Keyword Research is Especially Important
When it comes to keyword research for the search engines, it’s paramount you think differently than your competitors. You don’t want to just target keywords that could be hard to get ranked for, you also want to think outside the box and come up with something different. Lengthy keywords are usually a good idea, as you’ll not only be able to target those keywords with ease, but you will also be ranked for other shorter keywords, too.
Social Media Could Prove to Be Key
A lot of B2B businesses in a variety of industries shy away from social media because they feel it is only relevant to the younger generation, when in fact they couldn’t be any more wrong. Social media is now a massive industry when it comes to commercial businesses, and there is no reason why you shouldn’t jump on the bandwagon. There are so many benefits to having a social media presence, with free traffic and potential clients being just a couple of them. Get your business on Social Media and you will quickly find how beneficial it is.
Take Advantage Of Email Marketing Practises
A lot of fintech business owners feel email marketing is souring, but it still offers a very good way to market your products and services without taking up too much of your time. This is especially great if you can build a reliable email list, or if you have managed to purchase one. Once you have a big list to market to, you can easily use a service such as theemailfinder.co to try and verify those domains so you are not just sending out emails to non-existent email addresses.
Just because your fintech business is in the financial technology industry, it doesn’t mean you can’t take advantage of the above marketing methods to ensure it is successful. Pitching at tradeshows is one of the best ways to market your company, as not only will you be able to get your name out there, but it will also give you a chance to make business connections.