Healthcare is one of the most competitive business industries, therefore getting your marketing strategies right when advertising a healthcare product is important for keeping your company afloat. Healthcare products are different from many other products in that many customers will need them, but this doesn’t always mean that they are easier than other products to market. However, there are many unique features of healthcare products, which often require a slightly different marketing approach in order to ensure success. Read on to discover some innovative ideas for marketing a healthcare product to any target audience.
Get an Endorsement
Depending on the type of medical or healthcare product that you are selling, an endorsement from medical professionals can be a great way to earn the trust of your audience and improve the effectiveness of your marketing campaigns. A good example of this is toothpaste brands, which are endorsed by dentists, or cold and flu medicine brands using doctors and nurses in their television advertisements. In general, people will trust and listen to what medical professionals advise them about their health, therefore pairing up with doctors, nurses, and other healthcare practitioners who will recommend your product is one of the best marketing approaches in healthcare.
Get Academic Backing
If you have come up with a new healthcare product and need to show that it is trustworthy, getting the backing of universities and research colleges is a great way to do this. Students undertaking degree courses, such as a masters of science in nursing online, will often need to undertake research as part of their studies, and new healthcare products have often been brought into the market as a result of university research. Finding students on medical or RN to MSN research programs and teaming up to conduct a study of your product can be a good way to spark interest and expose your product to industry leaders.
The healthcare industry is perhaps one of the most behind when it comes to digital marketing. Healthcare companies still rely on word of mouth marketing, television and radio more than many other industries. But, in recent times, more healthcare companies have seen the value of using digital content marketing to increase awareness of their brand. Today, one of the first things that people do when they feel something is wrong with their health is a quick Google search of their symptoms. Providing interesting and informative content to readers will improve your online presence and enable you to be the go-to information source for your audience.
Social Media Marketing
Finally, using social media is a great way for healthcare brands to advertise products and improve their marketing strategies by reaching a large percentage of their audience at the same time. Not only are social media networks some of the best places to link your audience to products, deals, content and more, they can also provide the perfect platform for marketing your brand through great customer marketing and a friendly brand image.
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Healthcare innovations are always happening, so it can be difficult to keep up. Even medical breakthroughs are occurring every day and leading to much better treatment plans and faster diagnosis rates for patients. If you are interested in learning about a few of the healthcare innovations that you might end up seeing next year, in particular, keep reading.
Advancements in Health Communication
Health communication, or the ability of a healthcare facility to promote itself and reach a larger group of patients, will certainly change in 2017 and beyond as new technologies emerge. If you already have your health communication degree, you can head back to school to stay abreast of the latest changes and upgrades by getting your masters in health communication from a school like Boston University. The future of health communication involves using your knowledge of health and your knowledge of marketing to grow any healthcare company, so it is definitely exciting.
Telemedicine Can Connect Patients with Doctors from Remote
Telemedicine will let patients interact with their doctors, as well as their specialists, by simply utilizing their mobile devices like their smartphones and tablets. Video chats could allow for super fast communications and cost-effective ways for patients to get the medical advice that they need, when they need it. So rather than having to go to the doctor’s office and wait to be seen in person, you can connect with your physician and get answers to put your mind at ease.
A New Type of Biopsy for Cancer
Liquid biopsies can be a better way to determine if cancer is present in a patient because it does not involve any of the pain associated with traditional biopsies, and it might even end up being more affordable. This year, liquid biopsies could be taking center stage as a new way to locate tumor DNA that is in the blood, urine, and spinal fluid. These types of biopsies might even be able to help physicians better understand the ways in which tumors will change to overcome treatments, and it can also help them identify the disease in its earliest stages.
An HPV Test That Patients Can Take Themselves
With nearly 13,000 new cervical cancer cases diagnosed in a year, it is vitally important that women test themselves for HPV, which is one of the leading causes of the disease. Now there is an HPV test that patients can take themselves. It is designed for women over 30 years of age, and it will detect the presence of the virus within cells in the cervix by using a vaginal swab. Women can take the test at home, use the appropriate packaging to send their sample to the lab, and receive the results via email, text, or postal mail.
As more and more innovations are released in the coming year and beyond, it will be very exciting to see where the healthcare industry goes. It will also be great to see how much more effective the industry will be when it comes to how it can deliver the best care to patients all over the globe.
Mobile payments are poised to become the new standard over the next few years. Use of mobile payment platforms such as Android Pay, Samsung Pay and Apple Pay will triple this year, predicts eMarketer. The average amount spent per user will rise from $376 to $721.47 a year, and total spending will rise from $8.71 billion to $27.05 billion annually. By 2019, this will rise to $3,017.02 per user for a total of $210.45 billion annually. This will not only have a dramatic impact on the retail industry, but it will also mean repercussions for the financial system. Here’s a look at how mobile payment systems will affect the role of brick-and-mortar banks in the near future.
The Rise of Mobile Banking and Mobile Payments
Consumers are increasingly using mobile devices to perform tasks that formerly required traveling to a bank. A 2015 Federal Reserve survey found that 43 percent of cell phone owners had used their phone for mobile banking over the past 12 months, an increase from 39 percent in 2014 and 33 percent in 2013; among smartphone owners, this rose to 53 percent.
Mobile banking currently remains more popular than mobile payments among cell phone owners. Only 24 percent of mobile phone owners used their phone for mobile payments in 2015, a number that rose to 28 percent among smartphone owners. Newer smartphones such as the iPhone 7 Plus make mobile payments easy by providing built-in compatibility with payment platforms such as Apple Pay, which lets users make payments at contactless points of sale and in iOS apps while using dynamic security codes and Touch ID fingerprinting to prevent identity theft.
What Consumers Use Mobile Banking and Payments For
A survey conducted by the Federal Reserve found that 94 percent of mobile banking users have used their phones to check account balances or recent transactions over the past 12 months. 62 percent have used their phone to check their account balance; 58 percent of mobile banking users have used their devices to transfer funds between accounts; and 56 percent have used them to receive alerts from banks such as texts, push notifications or emails.
When it comes to mobile payments, the most common type of mobile payment activity among smartphone users is using a mobile phone app or browser to pay a bill, carried out by 65 percent of those surveyed over the past year; 42 percent have used a mobile phone to make a remote online purchase of digital content or a physical item; 33 percent have used their mobile phone to buy something in a store.
The Changing Role of Brick-and-mortar Banks
Currently, mobile banking and payment patterns indicate that mobile financial management is supplementing the role of physical banks rather than replacing them. Most consumers who own bank accounts use a mix of physical and mobile methods to interact with their bank. Among all consumers who own bank accounts, the number that have visited a bank teller, used an ATM or done online banking is higher than those doing mobile banking. Among smartphone owners who do mobile banking, the number who say their mobile device is one of the three most important ways they interact with their bank has risen to 54 percent, slightly higher than the 51 percent who cited bank tellers but below the 65 percent who cited online banking and the 62 percent who cited ATMs.
When consumers were asked why they use mobile banking, the most popular reason was convenience, followed by recently getting a smartphone or their bank recently offering mobile services. Among those who have mobile phones and bank accounts but don’t do mobile banking, approximately three quarters say their needs are being met without mobile banking, that they don’t see a need for mobile banking or that they have security concerns. Security remains a major concern deterring mobile banking adoption, with a MyBankTracker survey finding that only 6 percent of consumers trust mobile banking for financial transactions.
Indian financial provider Janalakshmi Financial Services, which services “unbanked” poor customers lacking bank accounts, indicates how mobile banking may change the way physical banking is done. Rather than using branches and ATMs, JFS sends field employees with handheld devices to customers, providing prepaid cards that can be refilled rather than checking accounts or debit cards. Banks may move in this direction, with fewer on-site staff and more mobile services, while still providing on-location services for other financial services.