The changes that have happened in the Financial Services world over the last decade have been huge. Technology has completely redefined the processes within financial services companies and what customers expect from them. The banking sector is a great example, where the traditional method of going into your local branch to arrange a mortgage, take out a credit card or perform a simple transaction has changed greatly.
Now the majority of customers want to be able to do everything that they need through the convenience of a few clicks within the app on the smartphone. If a bank can’t provide that solution for them, then this could be a good reason for the customer to change banks. Due to this change in demand and the costs associated with running a large network of branches, most banks have significantly reduced their number of branches.
According to the Telegraph, 2017 will see an overall reduction of 525 branches. This included 148 RBS and Natwest, 117 HSBC, 95 Lloyds/Halifax, 79 Clydesdale/Yorkshire Bank and 38 TSB. The demand for digital banking is already very high, but the next generations of customers won’t know anything other than digital banking.
Traditional banking methods like the use of cheques will be part of history when they become obsolete in 2018. This will reduce the requirement for branch even more. So, with all of these changes in banking and reduced jobs in branches, it means there is an increasing need for FinTech roles.
Jobs like Software Engineer, Developer, SQL Database Administrator, Agile Product Manager, Machine Learning Developer, UX Designer will be in demand; a simple search on any job site will bring back a large percentage of technical roles, and this pattern will only increase over the years to come as we move closer to a world where banking and financial services are fully digitalised. Whatever sector you look at, you can see how it has been impacted by technology, whether it is providing mock driving theory tests through sites like toptests.co.uk or arranging your car insurance through a comparison site. Learning the theory behind driving is becoming digitalised, as well as other forms of learning through an online university. FinTech is not a solo industry using new technology and innovation; many others are too.
For students thinking about the types of jobs they can go into, there certainly is a lot of choices these days. CEO of Funding Options, Conrad Ford, recently provided some advice for people looking to work in the FinTech sector with a view of launching their own Startup. One of the first pieces of advice was to take up a Graduate Scheme if offered one. The amount of experience and support you generally get through these schemes will set you up really well for the future.
He also said that people shouldn’t be afraid of being wrong or failing. The ability to get over any failure quickly will help. Ford also explained that getting too big too soon would hold people back, how you should never get complacent and you must be ready to adapt. As the FinTech industry becomes bigger, we will no doubt see plenty of Startups emerging over the next ten years across the UK.
Social media is easily one of the most effective marketing tools in today’s modern world. Use it well, and you could create long-lasting connections with your customers. Sadly, many marketers fail to create a social media strategy, which can result in poor posts or a PR catastrophe. We are therefore providing some top tips to help you create a clear plan.
Before you do anything, you must sit down and define your social media goals, such as why are you embarking on a social media campaign? Do you want to increase your brand awareness? Drive sales? Connect with customers?
While many of the goals will often go hand-in-hand, there will be some goals that are more important than the others. So, you should sit down to focus on just one or two strategies to ensure you reach your mission.
Set Clear Objectives
Your goals will be tied to your objectives. For example, set measurable, realistic expectations each month, such as attaining 100 leads per month or boosting your social media followers by 50% each month. Remember, you should try to set achievable goals, or your achievements will only deflate you.
Create Customer Personas
It is essential to market social media posts to the right audience, which is why you should aim to create buyer personas that detail the perfect customer. For example, what is their age, income range, marital status, dislikes, hobbies, etc? By identifying the dream consumer, you will know who to target with each post.
Gain YouTube Subscribers
With one in two internet users using YouTube each month, it is one of the most influential channels online and has the power to considerably boost your brand if used well. With the active audience looking for brands they can trust, it is important to develop a strong social media presence as soon as possible, which will encourage more people to subscribe to your account. It might, therefore, be beneficial to buy YouTube channel subscribers, which will provide real volume that can improve your online profile and integrity.
Research Your Competition
Make sure you research the competition to spot any gaps in the market and identify where they are going right or wrong. You may be able to learn from their mistakes or integrate their successes into your own social media campaign.
So, carefully study their posts, customer responses, the tone of voice and any culture references they use. You should also review how well their posts are working, such as their social media likes, shares and comments.
Pick the Perfect Channels
Every social media channel has different functions. For example, Facebook is a great tool for content marketing and can drive a significant amount of traffic to a website, while Instagram is more visual and utilizes high-quality photos. However, if you are targeting entrepreneurs, businesses and potential industry affiliates, LinkedIn is the ideal platform. You should always select the right social media channels to complement a brand’s needs.
Application hosting provides the smooth delivery of software to the customer via the internet. Whether you want to power a content management application, database app or an email management platform, the innovative hosting solution is the ideal choice for anyone creating a SaaS business.
Low Maintenance Costs
Unlike with on-premises deployment, application hosting will offer low maintenance costs, because both the management of the hardware and software will be the provider’s responsibility.
Your SaaS business can benefit from continual support for the duration of your hosting plan. What’s more, you can also benefit from any new updates, which will be installed in a centralized location, so you do not have to worry about updating new versions.
You can, therefore, continue to benefit from the latest innovations, as well as the host’s extensive knowledge and experience to deliver a SaaS service that will not let your customers down.
Unlike with on-premises deployments, an application hosting solution will be deployed across a cloud-based server. As a result, it has never been easier for the user to access the software on any device, anywhere in the world at any time – all they will need is an internet connection. All a user will need to do is login to gain access to the cloud-based software.
You will be happy to know there is a limited risk when it comes to adopting a hosting plan. In some cases, a SaaS business will be able to host their application on a pay-as-you-go or short-term plan. So, if it is not right for your needs, you can simply cancel the plan and go back to the drawing board.
Umbee Hosting, a leading provider of managed services, SQL and hosted desktop solutions, can manage your application hosting solution from start to finish, as they can create a bespoke design combined with centralized data and built-in security. What’s more, you can scale the hosting solution up and down to suit your company’s needs so that the services can grow alongside your business.
Ideal for Different Size Businesses
Application hosting is ideal for both start-up companies and established organizations, as it allows you to completely or partially migrate from an on-premises client/server licensing model to hosting the application in the cloud. So, it is ideal for first-time businesses looking for a hosting plan to established companies hoping to transition to the cloud.
Every business has a legal requirement to keep their customers’ data safe and secure at all times, which means protecting the sensitive information from falling into the wrong hands or being destroyed. It is, therefore, essential to speak to an application hosting provider to identify if they provide integrated backup service. This will allow you to store your files in a safe location, so you can restore your documents should the worst happen.
Anyone considering launching a SaaS business should consider application hosting, which can provide the flexibility, security and accessibility you need for an improved customer experience.
When you first begin your small business journey, your main objective is to build a sustainable business. You may not expect to make a profit for a few years. Many fintech startups don’t go into the black for several years, particularly those with significant startup costs on their balance sheet. However, sooner or later, if you do everything right and the economic winds are behind you, your fintech SME will start making money. The question you have to deal with at this point is what to do with the profits.
Reinvest in the Business
The most obvious way to deal with profits is to reinvest the money back into the business. In the early days, this won’t be optional, as you will need every dime you make to grow the business. Cash flow is critical. Without healthy cash flow, your business will suffer and grind to a halt. It is difficult to pay creditors or staff salaries with insufficient cash reserves. Diverting excess profits into a cash reserve account for a rainy day is a sensible way forward. This will give you a useful cushion of cash in the event the business is hit by unexpected expenses.
Dividends are a tax effective way of withdrawing cash from a business. Most business owners pay themselves a salary and top this up with dividend payments. There are strict rules concerning dividend payments and you can’t just withdraw cash from the business’s bank account each time you need money. Dividends have to be agreed at a board meeting before they can be issued. There also needs to be sufficient distributable profits for dividends to be paid, or you become liable for paying tax on the money.
Many small businesses make donations to charitable causes. It is a way of giving something back to the local community and supporting organizations you feel strongly about. However, whilst there are tax advantages attached to using some of your profits in charitable donations, you need to support the right organizations.
Non-profits are not driven by shareholders. They have different financial and legal obligations and their non-profit status qualifies them for tax exempt status. The majority of charities are run ethically and above board and their primary goal is to help others. However, some individuals set up charities with the express aim of lining their own pockets, so before you support as charity, it is a good idea to check their financial status. Anyone can check the financial status of a non-profit by running a 990 search. Make sure you do this before handing over cash to support a cause.
Invest in Your Pension
Reinvesting profits in a pension plan is a tax effective way to use excess profits from a business. Any money you place in a pension plan is not subject to personal taxation, so if you don’t need the money, skip the dividends and place your share of the profits in a pension pot.
Always speak to your accountant before making financial decisions in your fintech company.
As the threat of cyber attacks are on an upward spiral, as are the costs for businesses who need to continue protecting their company data. There have been recent warnings from cyber security experts that they anticipate a big rise in hacker ransoms, which will not only affect businesses, but anybody who owns an online device. They expect these hackers will be targeting smartphones, televisions and even fitness watches. The fight against cyber criminals is climbing to a whole new level.
Most businesses have been spending large amounts of money on cyber security for some time now, but regulators are getting tougher on businesses that aren’t complying with the minimum standards. Businesses that are found to have inadequate systems and processes in place will stand to receive large fines. This is on top of the already high risk of reputational damage that any type of cyber security breach will normally entail.
The government budgeted a record amount of money into cyber security for the next five years as cyber hacking is a growing concern which shows no sign of disappearing. The fact of the matter is, the more devices that are connected to the internet, the more opportunities that are presented to the criminals. In a world where it has become the norm to conduct banking and other high-risk transactions using your smartphone, this is a problem that will fail to end any time soon.
The banking sector are prime targets for hackers, meaning it is paramount for consumers to select a back with high levels of cyber security. Whether you are looking for SBA loans or taking out a mortgage, it is important to select a bank who is dedicated to protecting their customers. You can check whether a webpage is secure by looking at the URL address. Sites with security installed will display a padlock symbol. Check LendGenius as an example.
Or course, back in the day, businesses never thought cyber-attacks would ever pose enough of a problem that would result in them spending money in expensive defenses. This is because, as hackers grow in sophistication, businesses must follow for their own benefit and security. When buying cyber security, it is not only a system you purchase, but a person with has the required expertise, and as there is a high demand in the recruitment market for people with these types of skills and experience, they are able to ask for the high figures.
Due to this high request, the experts in this area can demand high salaries, meaning businesses do not have the option to bow out. If you underinvest in cyber security, then you will be subjected to fines and possible reputational damage. However, overinvest and you are paying out huge salaries for the types of skills that used to be set within standard IT pay bands.
Today is a difficult time for businesses when it comes to hiring the right people who possess the skills and expertise for this growing epidemic. With the pattern of increased cyber-attacks looking to rise in the near future, this is a precaution both businesses and governments must consider and continue investing in when combating these criminal masterminds.
It is never too late to learn from your website’s mistakes, which could be significantly harming your business. To help you identify where you might be going wrong, we will show you the five mistakes you must avoid on your website.
One of the biggest mistakes you can make is under-planning your website, from its launch to its growth. Unfortunately, if you fail to plan a website, you could underestimate your target market, forget core pages or miss a promotional opportunity.
So, before you even buy the domain, you should sit down and think about your demographic, branding, content marketing strategy and the many pages you will need to reinforce your products and services. You must also think carefully about your call to actions, which could improve your conversion rate.
- Focusing Too Much on the Product
Chances are, you have created a website to sell a product or service. Sadly, the biggest mistake you could be making on your website is focusing too much on the product. You must, therefore, aim to identify what makes you different from your rivals, showcasing your personality through your branding. For example, do you have a lengthy history or personal philosophy that make you stand apart from your industry rivals?
- Poor Hosting
Does your website regularly suffer downtime? If so, not only could this stop people shopping with you at the checkout, but it can lead to a poor user experience that results in a customer turning to a competitor. Cheap hosting can equal a reliable service – you simply need to do your homework to discover a dependable, affordable hosting provider that will not let you down. So, improve your bottom-line and reputation and change your host.
- You’re Not Blogging
A blog is a great way to keep your website fresh, emphasise your tone of voice and promote your products and services. Not only that, but it can also drive significant traffic to your website, as active users are looking for informative, helpful and engaging content.
You can also use your blog to promote your products, release company news or offer helpful tips that aid the customer experience, which could increase your profit margin. You must promote the articles across social media, which can help you attract a considerable amount of new and existing customers to your website.
- You Use Low-Quality Photos
Low-quality photos will reflect a low-quality product or service. If you want to maintain a professional, high-quality image, you must only feature the highest quality photos across your website. A professional photographer must, therefore, take the images, so they are not blurry or pixelated and will reflect the high-quality product your business offers the customer. If you cannot afford professional photography services, you could always utilise the many stock photography websites that provide thousands of crisp images that can complement your brand.
Don’t be afraid to look at competitors’ websites for inspiration, which could provide opportunities for you to develop your site or eliminate any mistakes, as well as help you plan something different to your rivals.
There is no doubt that the Fintech industry is looking at a great year in 2017. Aside from some new products being made available and the increasing demand for smarter, more technological financial services, the regulations that govern the industry and other supporting factors are more suitable for rapid growth this year.
There have been some interesting trends shaping up on the market too. These new trends will pave the way for more growth and new Fintech startups creating headlines on the market. In this article, we are going to take a closer look at some of the top Fintech trends you need to follow in 2017.
The Rise of Branchless Banking
Branchless banking, also known as alternative banking, will be a big business to get into in 2017. We already have some new players exploring this growing market. Atom Bank in the UK, for example, offers all banking services that traditional banks offer, but only through their mobile apps. Customers can do anything from open a new bank account to make wire transfers and everyday purchases just as easily.
Branchless banking is also a big business in other parts of the world. In Asia, even conventional banks such as Maybank and DBS are venturing into the world of branchless banking by launching their own sister brands and offering branchless banking services to customers. In Indonesia, BTPN – one of the oldest banks in the country – surprised everyone when they launched Jenius, an app-based banking service for young customers.
The demand for this new type of banking is on the rise too. Younger customers are looking for better banking services that allow them to enjoy all of the conveniences and services offered by a conventional bank, but without the extra hassle of having to visit a branch. App-based banking will continue to be a big trend to watch this year.
Digital Retirement & Investment Management
We live in an era where almost everyone owns a mobile device, so targeting mobile users is a logical step to make. While there are many financial apps focusing on payments and services, a growing number of new startups – and existing financial institutions – are bringing retirement planning and investment management to the mobile landscape.
This trend, paired with the increasing awareness for better retirement planning and the importance of good investments, is transforming the market in its own way. Established companies such as the Alliance Financial Group are making their retirement savings plans more accessible to young customers through the use of mobile apps and other technologies.
The retirement savings plans in particular are an interesting business in today’s Fintech landscape. The use of mobile apps means customers can be more actively involved in dictating the direction of their investments. There are still regulations to follow in most markets, but Fintech companies are innovating with new products that allow customers to enter the financial market and utilize other investment instruments to further develop their retirement plans.
Social Media and IoT
The two additional elements that will make Fintech even more exciting this year are social media and IoT. The recent concept video by Amazon – describing Amazon Go, a retail concept where customers can shop for everyday items without having to worry about making payments thanks to IoT and a mobile payment app – revealed just how amazing the possibilities are.
IoT will soon be everywhere. We already have a massive new array of wearables and devices capable of handling payments and other transactions, which means it won’t be long before these devices are part of the Fintech landscape. Top names such as Samsung and Apple are making their wearables ready for financial usage too.
Social media websites, on the other hand, are providing the perfect platforms for transactions. People no longer have to remember bank account numbers or other details just to be able to send money to friends. It is easy to split transactions using social media handles as identifiers. Messaging apps such as BlackBerry Messengers, LINE and Telegram already have payment solutions integrated into their workflows.
These new trends are shaping the future of Fintech massively. That brings us to the initial goal behind the whole technological revolution of financial services: convenience. New technologies, better services and smart integrations are just the mediums. The main goal of today’s Fintech advancements and new services offered by different companies is to make the financial world more accessible to many.
We’re still a few weeks away from the 2017 London Fintech Week, but we’re already seeing a number of exciting new developments from various Fintech leaders. It will be interesting to see even more developments during the event.
While it’s not easy to market a financial technology business in terms of regulations, it can still be done with a bit of time and effort and your marketing options are practically endless. If you are currently looking for marketing advice when it comes to a fintech business, have a look at some of the following tips.
Take Advantage Of the Many Available Tradeshows
Fintech is gaining more popularity thanks to the hundreds of tradeshows available throughout the year. This gives you an instant opportunity to set up your own stand and mix with journalists to try and get your company out there. Having a press release ready to dish out at these events it’s the way forward. This has helped hundreds of fintech companies off the ground in recent years, and that means yours can follow suit.
Keyword Research is Especially Important
When it comes to keyword research for the search engines, it’s paramount you think differently than your competitors. You don’t want to just target keywords that could be hard to get ranked for, you also want to think outside the box and come up with something different. Lengthy keywords are usually a good idea, as you’ll not only be able to target those keywords with ease, but you will also be ranked for other shorter keywords, too.
Social Media Could Prove to Be Key
A lot of B2B businesses in a variety of industries shy away from social media because they feel it is only relevant to the younger generation, when in fact they couldn’t be any more wrong. Social media is now a massive industry when it comes to commercial businesses, and there is no reason why you shouldn’t jump on the bandwagon. There are so many benefits to having a social media presence, with free traffic and potential clients being just a couple of them. Get your business on Social Media and you will quickly find how beneficial it is.
Take Advantage Of Email Marketing Practises
A lot of fintech business owners feel email marketing is souring, but it still offers a very good way to market your products and services without taking up too much of your time. This is especially great if you can build a reliable email list, or if you have managed to purchase one. Once you have a big list to market to, you can easily use a service such as theemailfinder.co to try and verify those domains so you are not just sending out emails to non-existent email addresses.
Just because your fintech business is in the financial technology industry, it doesn’t mean you can’t take advantage of the above marketing methods to ensure it is successful. Pitching at tradeshows is one of the best ways to market your company, as not only will you be able to get your name out there, but it will also give you a chance to make business connections.
Fintech Week is a much anticipated event for many who are looking to network, educate themselves, and get a look at the latest trends all in one place. Taking place in London from July 7-14th, the event is set to be bigger than ever before with delegates from more than 50 countries attending each and every day.
For U.K. companies, Fintech Week is extremely important as this is the country’s prime opportunity to showcase Britain’s financial status and attract new investments. Whether this is the first time you plan on attending the event, or you’ve attended in the past, you want to get the most out of it. We’ve got some tips you can use to help ensure that happens so that you can return to work with all the information and contacts you set out to get.
Take a Look at the Schedule in Advance
The number one tip is to make sure you take a look at the full schedule well in advance of the conference. From the schedule you can then set up your very own agenda. Decide what it is you hope to learn from the conference, who you want to network with, what message you may try to get out there, based on your business goals.
Show Up Early and Familiarize Yourself
Whether you are attending the full conference, or just planning a one-day visit, make sure you show up early to familiarize yourself with the conference space. This will help ensure you get to meetings, workshops, and events on time.
Take a Look at the Attendee List
If possible, it’s a good idea to take a look at the list of exhibitors and attendees in advance. This again will help you to create your schedule and game plan.
Look for Learning Opportunities
Sometimes it can help to think outside the box as you attend conferences and events such as Fintech Week. Maybe you are struggling with creating the perfect digital marketing campaign, and you’ve been thinking about hiring professionals such as Click Intelligence. Use the conference as a way to gauge what others are doing, what is working and what isn’t. This will help to create a stronger vision for your own company, which the professionals can then make happen.
Give Yourself Lots of Time and Chances to Network
While there is a lot of attention paid to workshops, seminars, and keynote speakers at Fintech, another huge aspect of the event is that it’s an excellent networking opportunity. This is your chance to get in front of new investors, customers, and industry experts. With that said, make sure you provide yourself the opportunity to network by attending events such as the various drink receptions and meet-up receptions.
Make it a Successful Event
By using these tips you’ll ensure that your attendance at Fintech is beneficial to your company and your growth in the business. Giving yourself enough time to prepare and plan your time in advance, will guarantee you accomplish all you set out to do.
Data loss can be incredibly frustrating and could be caused by one of many reasons, such as a hard drive issue or software problem. To prevent you from losing your important documents, audio files, videos and photos, we are looking at the most common causes of data loss.
Unfortunately, hard drive failure is one of the most common causes of data loss, and it can also be one of the most challenging problems to fix. Many people do not realise the complexity of a hard drive, which has been created using intricate machinery in a particle-free clean room. The meticulous design is a testament to the skill of the engineers, because it is a feat that the hardware can even be created.
As hardware issues can be difficult to fix, the best solution will be to consult a data recovery expert to retrieve your lost data. To avoid data retrieval in the future, you must be prepared for the day when a hard drive eventually comes to the end of its life, which is why you should start backing up your files.
One of the easiest hard drive problems to recover from is a software issue, as it can be simple to retrieve documents that have been accidently deleted. There are, however, some software issues that are a little more complicated to remedy, but they are not impossible with the help of an experienced professional.
Viruses & Malware
Viruses attack computer systems every day. Unfortunately, once they are in, they may significantly affect your software, corrupt data and could misuse an internet connection. The damage they cause will be dependent on the type of virus you encounter on a computer.
Many cyber criminals will make it their mission to gain access to a company’s computer to steal or destroy a person or organization’s valuable data, which could offer everything from financial databases, client information, transactions and more. Many cyber criminals attempt to gain access to a company’s financial details, whilst destroying the operation system to cover their tracks.
You must therefore take steps to strengthen your network security to prevent a cyber-attack. Also, as mentioned earlier, ensure you regularly backup data, so you can gain access to the files once a virus has been removed or you have changed computers.
Nothing can be more annoying than working on an important presentation or graphic design only for a computer to experience a power failure. You may therefore be kicking yourself that you didn’t regularly backup the file. This is a common way to lose data, so regularly save a document whilst your work.
Many people may not be aware that shutting a computer down without following the correct procedure may harm a device. By unexpectedly turning a computer off, you could cause significant hardware or operating system issues, which could make it difficult to access data in the future.
With affordable data recovery prices available online, it is worth contacting experienced professionals to retrieve your important files.